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By Hartmut Esslinger

praise for an excellent line

"A breath of turbo-charged clean air that does not regurgitate the ego-maniac CEO's selective reminiscence or an outdoor expert's misinterpretations. Hartmut explains innovation throughout the lens of layout, and it truly is approximately time we won his necessary perspective." —Guy Kawasaki, former leader evangelist, Apple and co-founder of

"At Flextronics, we fell in love with Hartmut and frog, and their ardour for bringing loopy nice designs and layout approaches into the vanguard of serious product businesses. We used their services to assist our shoppers, a number of the maximum product businesses on this planet, together with Apple, HP, Cisco, Microsoft and others. it's a credits to Hartmut that during the midst of a stunning international recession, frog nonetheless units quarterly profit documents. Theirs is a special and interesting story." —Michael Marks, associate, Riverwood Capital LLC and previous CEO, Flextronics

"Hartmut's new method of layout is felt in each room in each condo in each kingdom and in each enterprise around the globe. He proved that considerate layout is not just sturdy for individuals yet is nice for business—and that either are interlinked. i've been lucky to have saw first hand his impression at Sony, Apple, and HP?and have realized loads from him. he's an unsung hero of our occasions! a superb Line is a must-read for designers and company humans alike." —Satjiv Chahil, senior vp, Hewlett-Packard

"A interesting, breathtaking, and exemplary perception right into a good fortune tale that by no means had loads topicality, and lots informative power as simply now. Esslinger deals a decent and inspiring portrait of the awesome energy of the enterprise and layout alliance. an excellent Line is a guide of layout services and the paintings of industrial at its most sensible, exhibiting quite a few radical recommendations and clean new ideas." —Professor Dr Peter Zec, president, ICSID and founder, pink dot awards

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