Download E-books Branding for the Public Sector: Creating, Building and Managing Brands People Will Value PDF

By Paul Temporal

How to use for-profit advertising and marketing suggestions to non-profit organizations

Branding for the general public area provides robust and potent branding ideas for the general public area illustrated via case stories and examples. The ebook covers branding structure, model imaginative and prescient, industry learn, model notion, engagement, communique, dealing with model swap and masses extra. also, the publication highlights the way forward for public area branding and the way firms within the public quarter could be a key motive force of financial development and prosperity throughout the twenty-first century. Branding for the general public region deals professional tips for managers and leaders who are looking to construct strong, influential manufacturers within the public sector.

  • Presents innovations and activities for development a strong, memorable public region brand
  • Explains why the general public region stands out as the subsequent large progress quarter in branding
  • Explores the knowledge had to effectively deal with a public region brand

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