By Stephanie Hemelryk Donald
Evaluating the foremost Pacific Rim towns of Sydney, Hong Kong and Shanghai, this booklet examines global urban branding. when all 3 towns compete at the world's degree for occasions, travelers and funding, also they are on the centre of distinctive movie traditions and their identities are hence strongly attached with a cinematic effect. utilizing an interdisciplinary method, this publication not just analyses town branding of those towns from the extra broadly researched views of tourism, advertising and marketing and neighborhood improvement, but in addition attracts in cultural stories and psychology techniques which supply clean and beneficial insights to put branding and advertising and marketing usually. The authors evaluate and distinction qualitative and quantitative unique facts in addition to significantly reading present texts and debates on urban branding. In end, they argue that urban branding may still give a contribution not just to local improvement and identification, but in addition to sustainable monetary health and public happiness.
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